However, the Backstreet Boys poster behind her seems to have other thoughts as the singers demand, 'Tell me why' - to the iconic tune of 'I Want It That Way.' She argues that it stinks, despite her having washed it numerous times, and asks that they should tell her why she seemingly can't get rid of the odor. Marketing Stack Integrations and Multi-Touch AttributionĪfter giving her well-loved Backstreet Boys T-shirt a cursory sniff, this woman firmly declares that it's time to get rid of the article.Real-Time Ad Measurement Across Linear and CTV.There's a Better Way to Measure TV & Streaming Ad ROI Spend 🔒 TV Impressions 🔒 National Impressions 🔒 Local Impressions 🔒 'Cause I want it that way The easy, fast & fun way to learn how to sing: 30DaySinger.Comments Unlock These Ad Metrics Now National Airings 🔒 First Airing 🔒 Last Airing 🔒 Creatives 🔒 Recently Aired On 🔒 Est. more »īecome A Better Singer In Only 30 Days, With Easy Video Lessons! Yeah-eh-heah In the United States, the song peaked at number 6 on the Billboard Hot 100 chart for eight non-consecutive weeks, while it topped the Adult and Top 40 Mainstream charts. 'I Want It That Way' is considered their biggest signature song, and commercially it reached the number-one spot in more than 25 countries, including Austria, Germany, Italy, New Zealand, Switzerland and the United Kingdom.

The song was nominated for three Grammy Awards, including Song and Record of the Year, and has been included in lists by Blender, MTV, Rolling Stone and VH1. Critically, the song was met with positive reception, with many critics commending its catchiness, also calling it the pop ballad of the year. The pop ballad talks about a relationship strained by matters of emotional or physical distance. It was written by Max Martin and Andreas Carlsson, while Martin and Kristian Lundin produced it. It was released on April 12, 1999, as the lead single from their third studio album, Millennium. 'I Want It That Way' is a song by American boy band the Backstreet Boys.

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